Epiderma x Medicart

CLIENT: Epiderma, a leading Canadian medical aesthetics clinic, and Medicart, a platform specializing in aesthetic and dermatological products. THE ASK: Develop fully AI-generated campaign imagery for the launch of both brands’ new websites, combining clinical credibility with an elevated and modern beauty aesthetic. DELIVERABLES: Custom AI-generated models, editorial-style campaign imagery, and refined visual representations of various skin conditions designed to feel indistinguishable from traditional photography. The final campaign established a cohesive visual language across both brands while preserving their distinct identities and positioning.